Events

For 2026, Pat predicted ads "Will Be Introduced Into LLms + Al Overviews"; "MCP Servers Will Become More Prevalent" , calling it a universal adapter for agents to interact with data ; and LLM referral traffic "Will Not Exceed 20%". He also predicted "LLMS.txt Will Become An Adopted Web Standard". Pat concluded the "only algorithm that matters is the heart, mind and soul of your customer".

The search landscape is experiencing a period of low volatility, reinforcing the view that AI search is still an emerging channel despite its slow growth. The industry review showed mixed stability, with sectors like Health Insurance seeing volatile swings and Staffing & Recruiting seeing strong positive movement =, while Shipping & Transportation remained largely flat.

Pat Reinhart's October 30|30 celebrates 10 years with industry stability insights: automotive up modestly, B2B e-commerce gains 14-15%, AI Overviews plateau, plus why AI prompt MSV differs from traditional search and ChatGPT's new instant checkout feature.

AI Overviews saw significant expansion across industries, particularly for retail and beauty brands starting in June, marking a turning point from the initial focus on pharmaceutical and financial services companies.

Join our VP of Services & Thought Leadership, Pat Reinhart, as he breaks down the latest updates in search, Google's algorithm, technical SEO, and content marketing in the last 30 days—in 30 minutes or less.

Over the past month, Google Search has continued its relentless march toward AI-first experiences, with the June 2025 Core Update settling into sustained high volatility. AI Overviews have reached a new milestone, appearing in 18% of all searches with a 28% month-over-month increase.