Events

Join our VP of Services & Thought Leadership, Pat Reinhart, as he breaks down the latest updates in search, Google's algorithm, technical SEO, and content marketing in the last 30 days—in 30 minutes or less.

Over the past month, Google Search has seen continued volatility, mainly due to the integration of Gemini and the growing presence of AI Overviews. While no official algorithm updates were announced, spikes in activity occurred in late May and early June.

May 2025 has been volatile for search metrics, with AI Overviews now appearing in 14% of queries (a 69% month-over-month increase).

Join our VP of Services & Thought Leadership, Pat Reinhart, as he breaks down the latest updates in search, Google's algorithm, technical SEO, and content marketing in the last 30 days—in 30 minutes or less.

In the latest 30|30 webinar, Pat Reinhart analyzes March's search landscape, highlighting a brief volatility spike with minimal cross-industry impact. While Reddit continues its upward trajectory (up 12% since January) and hospitality brands show strong yearly gains, the focus turns to AI's growing influence. With AI Overviews now appearing in 7% of queries and reducing click-through rates by 80%+, Pat makes a compelling case for shifting from traffic-based metrics to conversion quality and engagement. The session wraps with insights on Google's new AI Mode and upcoming industry events.

The search landscape is bringing major shifts this February, and Pat's latest insights paint a picture of an industry in fascinating flux. With Google's search volatility hitting four distinct peaks this month, websites across sectors are feeling the turbulence.