Keep Every Generated Draft on Brand
Turn Brand Governance Into Generation Guidance
Style guides and compliance notes lose influence when every writer has to translate them into a new prompt. Content Profiles centralize voice, tone, audience, and exclusion guidance, so your team can reuse approved direction in Writing Assistant and manage profile standards through the Content API.
Capture voice, tone, and audience guidance in a reusable profile. Select it during Writing Assistant’s Customize style step to guide generation from the start.
Add usage rules for terms or phrases generated content should exclude. Pair those exclusions with approved voice, tone, and audience guidance to make language standards part of the generation context.
Create as many profiles as needed for distinct personas, initiatives, or areas of ownership. Apply one profile per draft, use Additional Instructions for one-off exceptions, or manage profiles programmatically through the Content API.
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Encode the Standards That Shape Every Draft
Define how the brand should sound and who each profile should address. Create distinct profiles for personas or initiatives that require different voice, tone, or audience guidance.
Identify terms generated content should exclude, then combine those rules with brand and audience guidance. Keep approved language close to generation instead of relying on one-off review.
Frequently Asked Questions
A Content Profile is reusable guidance for brand voice, tone, audience, style, and language requirements. Create profiles in Settings, then select one during the Customize style step in Writing Assistant.
The Content Profile describes the audience your brand intends to reach. The Audience insight reflects characteristics inferred from content currently ranking for the target topic, giving your team a separate view of the search landscape.
Create a separate Content Profile when a persona needs distinct voice, tone, audience, or language guidance. Profiles can also represent different content initiatives or areas of ownership.
Yes. Add usage rules for terms or phrases generated content should exclude. These rules guide generation alongside the profile’s voice, tone, and audience direction.
Create as many Content Profiles as needed for different initiatives or areas of ownership. The Content API supports creating, listing, retrieving, updating, and deleting Profiles at scale.
