The New Metrics of the Web: AEO / GEO Benchmarks to Shape Your 2026 Strategy

How does your AI referral traffic stack up against competitors in your industry? Learn how many website visitors you can expect from ChatGPT, Perplexity, Claude and other AI sources with key findings from Conductor’s 2026 AEO / GEO Benchmarks Report. Join our exclusive webinar on Wednesday, November 12 at 2 PM ET | 11 AM PT to get the first look at top trends on all things AI search to help you shape your 2026 digital strategy.

Join Shannon Vize, Sr. Content Marketing Manager, and Pat Reinhart, VP of Services & Thought Leadership, as they unveil the definitive benchmarks you need to succeed in an AI-first world. For years, organic search was the undisputed cornerstone of sustainable growth. But now, the rise of AI answer engines and zero-click search has shaken up tried and true traffic benchmarks and made AI referral traffic and AI visibility critical new currencies.

What you’ll learn:

Based on analysis of 100 million prompts and data from more than 10 thousand enterprise websites, here’s what we found:

• AI traffic is currently small (only 1% of total traffic), but its quality is unmatched.
• Conversions from AI sources are 2X higher than all other traffic sources combined.
• Focus your AEO / GEO strategy efficiently—ChatGPT represents 90%+ of all AI referral traffic.

We’ll share 100X this data, broken out across 27 industries, including details on citations, mentions, and market share by vertical.

Why attend this webinar:

• Quantify your AI opportunity: Get the hard numbers on how much traffic to expect from AI sources like ChatGPT and how that impacts your site.
• Focus on high-value leads: Discover why AI referral conversions are 2X higher and how to optimize for this channel.
• Benchmark against leaders: Compare your organic and AI referral patterns against industry leaders, straight from the report.
• Inform your 2026 strategy: Get the data you need to justify budget and strategic direction for search initiatives.
• Access granular data: Review proprietary insights across 22 industries to align your strategy with the GICS framework.

And much more…