May 2024 Edition
- Past event
- 30|30 Webinars
- Virtual
In tis month's edition of 30|30, Pat discusses the launch of AI Overviews by Google for searches in the United States. Pat advises people to stay calm, educate leadership about potential impacts, focus on highly specific and expert content, highlight authorship and E-E-A-T factors, rethink visibility beyond just rankings, and adopt an "always on" mentality for optimization. Tune in now to get all of his expert adivce.
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June 2026 Edition
Join our VP of Services & Thought Leadership, Pat Reinhart, as he breaks down 30 days of critical AEO, GEO and SEO updates in 30 minutes or less. Get clear, actionable insights on search trends, AEO tactics, and how brands win discovery in the AI era of discovery.
- Upcoming
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30|30 Webinars
May 2026 Edition
The May 2026 edition of 30|30 highlights a major transition in search as legacy brands face deep visibility losses while a new core update lands and AI Overviews rise. The airline sector saw top ten visibility drop 18% for Delta and 6% for United, though budget-friendly Frontier managed a 5% increase. Meanwhile, hospitality giants suffered brutal hits—with Marriott down 17%, Hilton down 9%, and Choice Hotels dropping 35%—though Choice shows initial signs of a post-update recovery.
- On demand
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