April 2025 Edition

  • Past event
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  • Virtual

Google's March 2025 Core Update shows surprising shifts in search visibility, with apparel/retail seeing gains while content aggregators like WebMD continue to decline. The update brought "the biggest spike yet" in AI Overviews, with Pat predicting they'll soon reach double-digit presence in search results and eventually include ads.

Reddit continues its impressive growth, approaching 60 million keywords on page 1, highlighting why "everyone needs a plan for Reddit and forums" as LLMs increasingly pull content from these sources. Pat also shares his experience with Gemini's Deep Research functionality, which he believes outperforms GPT-4 for comprehensive research tasks.

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