April 2025 Edition
- Past event
- 30|30 Webinars
- Virtual
Google's March 2025 Core Update shows surprising shifts in search visibility, with apparel/retail seeing gains while content aggregators like WebMD continue to decline. The update brought "the biggest spike yet" in AI Overviews, with Pat predicting they'll soon reach double-digit presence in search results and eventually include ads.
Reddit continues its impressive growth, approaching 60 million keywords on page 1, highlighting why "everyone needs a plan for Reddit and forums" as LLMs increasingly pull content from these sources. Pat also shares his experience with Gemini's Deep Research functionality, which he believes outperforms GPT-4 for comprehensive research tasks.
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30|30 Webinars
June 2026 Edition
Join our VP of Services & Thought Leadership, Pat Reinhart, as he breaks down 30 days of critical AEO, GEO and SEO updates in 30 minutes or less. Get clear, actionable insights on search trends, AEO tactics, and how brands win discovery in the AI era of discovery.
- Upcoming
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30|30 Webinars
May 2026 Edition
The May 2026 edition of 30|30 highlights a major transition in search as legacy brands face deep visibility losses while a new core update lands and AI Overviews rise. The airline sector saw top ten visibility drop 18% for Delta and 6% for United, though budget-friendly Frontier managed a 5% increase. Meanwhile, hospitality giants suffered brutal hits—with Marriott down 17%, Hilton down 9%, and Choice Hotels dropping 35%—though Choice shows initial signs of a post-update recovery.
- On demand
- Virtual
