New in Conductor: SERP Visualization and GSC Metrics in Keywords

Discover Conductor's latest enhancements: GSC data in more places for simplified reporting and on-demand SERP visuals to uncover root cause.

Like we covered in last month’s roundup of Conductor updates, search intent is more important than ever when it comes to establishing your brand authority and digital visibility. SEO has changed. Simply ranking high doesn’t cut it anymore. But while things are changing, it’s not all for the worse; innovations like Google’s AI Overviews are forcing brands to refocus on what truly matters: audience needs and search intent.

Check out what Conductor’s resident search expert and VP of Services and Thought Leadership, Pat Reinhart, had to say in our 2025 AI Search Trends Guide:

What Gemini is allowing Google to do is what they've always talked about wanting to do: correctly matching a user's query and intent to the most relevant piece of content in their index.

That means there’s a huge opportunity for brands that can align their content with genuine user intent.

Conductor’s most recent enhancements, from SERP visualization to more robust and unified keyword data, ensure that your content is optimized to perform wherever your audience is searching.

Get a complete view of performance with unified data

Good news! Understanding the full scope of your website’s performance doesn’t mean combing through multiple reports, manually joining data, and struggling to connect visibility metrics with actual user engagement anymore.

Our latest enhancement integrates Google Search Console metrics directly into Conductor's Keywords report, giving you a comprehensive view of how your search visibility translates to real user behavior. This allows you to see impressions, clicks, and click-through rates alongside your rankings—all in a single, unified interface. Plus, take a peek at how your engagement metrics have evolved over time, with comparison data available in daily, weekly, or monthly views depending on your tracking frequency.

Looking to prioritize your next content optimization? Sort your keywords by high rank and low clicks to reveal quick-win opportunities and focus your work on business impact. Need to troubleshoot traffic fluctuations? Compare rank changes against engagement metrics to determine if seasonal patterns or technical issues are affecting your performance. With the ability to filter, sort, and export this unified data, every contributor is set up to quickly drive results.

See on-demand SERP visuals between time periods

As SERPs get more competitive, it’s going to take more than simple rank-tracking to understand why your search performance is shifting. When traffic drops or rankings change, you need a full view of the SERP landscape—from new competitor content to AI Overview results and other emerging SERP features—to ensure you have a clear grasp on the specific factors that are impacting your rankings and engagement.

Introducing: SERP Visualization in Keyword Details, which gives you side-by-side comparisons of the actual SERP for a given topic over time, so you can hone in on what’s causing your rankings and traffic to fall in just a few easy steps. Simply:

1. Navigate to Keywords
2. Select Keyword Details
3. Choose two dates to see exactly what the SERP looked like on each date, side by side.

With data from November 2024 on, you'll get critical context on how the SERP evolves over time.

If a new competitor grabbed the top ranking on SERPs for a critical topic or generative result caused your content to tumble down the page, you can see the whole story side-by-side with SERP visualization. Dive into the visual context you need to make informed optimization decisions based on the exact SERP your audience sees.

Easily manage keywords at scale

As your AI, content, and SEO strategy evolve, you need to be proactive, efficient, and flexible when it comes to updating your tracked keywords. But managing large sets of tracked keywords quickly gets tedious and challenging, creating unnecessary friction when adjusting tracking settings, updating URLs, or organizing keyword groups.

That's why we've designed a keyword settings experience that gives you more powerful ways to manage keywords at scale. The intuitive interface puts bulk editing capabilities right at your fingertips, allowing you to update tracking frequency, preferred URLs, and group membership for multiple keywords simultaneously. You'll also gain valuable context with newly surfaced details like creation date, last modified date, and user attribution, helping you maintain better governance of your keyword tracking.

Whether you need to shift a group of keywords from weekly to daily tracking as you enter a competitive season or update preferred URLs across a product category after a site restructure, just pick the keywords you need, apply your changes in a single action, and get back to more strategic work. This approach puts you in direct control of your tracking strategy with fewer clicks.

Get an on-demand platform tour guide

When you’re just starting out in a platform, it can be difficult to know exactly where to go for each task. And even once you’re an expert, you might need a refresher on best practices to ensure your process is optimized.

Conductor's Quick-Start Tasks are here to help. Acting as your platform tour guide, these guided tutorials show you where to navigate within the platform based on your specific objectives. And we’ve added two more of these easy tutorials that help you get the most out of our powerful new Keywords report:

• Add your wins to a shareable report: Quickly create reports showcasing your successes, now leveraging the latest data from the updated Keywords report.
• Investigate a traffic drop: Efficiently diagnose the root cause of traffic declines using the new Keywords and Keyword Details reports, enabling you to take swift and effective action.

Select either of these new use cases and receive, clear, step-by-step instructions through a complete workflow that gets you to your goal. Your team can enjoy the confidence of knowing they're following best practices, while saving a ton of time in the process.

Turn search insights into actionable strategies

The growth of AI is providing an unprecedented opportunity to understand your audience’s search intent on a new level and produce content that meets those exact needs at scale. Meeting your audience where they are, with the content they need, is more important than ever in SEO, and these latest enhancements were purpose-built with that in mind.

From unifying rank and engagement data for clearer performance insights to streamlining keyword management, these updates help you deliver exactly what Pat Reinhart highlighted: content that correctly matches user queries and intent.

Explore these new capabilities today and discover how Conductor can help you create more impactful, audience-focused content that performs wherever your audience is searching.